PM Antiques and Collectables is an online retailer specialising in antiques, artwork, jewellery, and rare collectables. With a fast-moving catalogue and high demand for niche items, the business needed steady traffic, reliable sales, and a stronger presence across its core digital channels.

The challenge

The website needed continual optimisation to keep up with new stock. Google Shopping required frequent maintenance, ad performance was inconsistent, and search visibility was not supporting long term growth. Email marketing was underused and the brand wanted stronger retention and repeat sales.

Our approach

• Website management: We managed the Shopify site to ensure new stock was uploaded correctly, pages were polished, and all products had accurate metadata. This created a smooth shopping experience and stronger organic performance.
• Paid search and shopping campaigns: We refined the Google Ads account, fixed Shopping feed issues, and introduced new campaigns that targeted high-intent buyers. This improved qualified traffic and return on ad spend.
• SEO and content: We produced four SEO focused blogs each month and optimised category descriptions, product copy, and metadata. This supported stronger rankings and helped the site appear for more specific, high-value searches.
• Email marketing: We rebuilt the email approach with newsletters, promotional campaigns, and automated flows that encouraged repeat purchases and improved loyalty.

Results

PM Antiques now benefits from a fully managed digital strategy that keeps the brand visible and competitive. With consistent content, improved advertising, and a streamlined site, the retailer attracts more qualified customers and maintains a steady sales pipeline.